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@stephsmithio and Trung on our Trends team found this. People are interested in DIY perfume more than ever.
Among other trends driven by the rise of "maker culture," people are interested in making their own perfume.pic.twitter.com/RZdrSumcoG
But beyond the fun of turning your kitchen into a potions class, people are gleefully bypassing the smelly 90%+ margins that the perfume industry puts on your fave fragrance. In fact, Fine Fragrance Collection indicates that a $100 bottle of perfume actually only costs $2.
In today's Trends report, we looked at people who are taking advantage of this opportunity. Sign up here:http://trends.co
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