It's easy to think media is a shit business if you only read about Buzzfeed and Vice. However, there are so many savvy operators out there who've build HUGE companies in the space. A few are:
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1. Future: British company. Own multiple tech titles. $1b+ market cap, crazy growth: https://en.wikipedia.org/wiki/Future_plc 2. Informa: Also British. Market cap of $10b. Owns dozens of b2b media brands. 3. IndustryDive: Just sold for ~$75m 7 years after founding.
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There are dozens more. The things I've noticed: -These businesses can last for 50+ years, minting billions in profits over the years. -They can take a long time to make (but can last for decades). -You need people to make them (vs businesses that can get huge with few employees
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- They tend to be b2b but can also have b2c titles - They're sold for relatively cheap right now (but I think that will change) - They tend to have multiple brands - They can have super-niche audiences What else am I missing?
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Replying to @theSamParr
Wow that is cheap (depending on margins of course). From what I've seen most of these type of niche publications do a terrible job monetising their websites. Anywhere in particular you can find these to buy?
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For small ones, Quiet Light Brokerage. For huge ones: lots of b2b media companies are constantly selling and buying. Particularly I noticed they are in Britain. Flash and Flames is a great site to read news on those.
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