It's easy to think media is a shit business if you only read about Buzzfeed and Vice. However, there are so many savvy operators out there who've build HUGE companies in the space. A few are:
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Multiple modes of monetization: Ads Paid Subscriptions Data Ecom/DTC/Products Sponsorships Events/conferences - physical and virtual Syndication and something like media property network effects are possible as well. Excellent insights DotDash is another example too
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Also we left out Leads! Being a sub niche leading publication can open the door to lead gen, when done right is quite lucrative. Job boards I believe I’ve heard you mention on the Podcast as well. MFM Podcast =
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100%. This works. Often it's not huge, but good supplement.
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