Thoughts from 2019: 1/ every business is becoming an eCom retailer 2/ specialists are at a disadvantage, generalists are not 3/ good ads are data-driven. Game-changing advertising is creative and timely. 4/ Constraints breed creativity. Sometimes, it's better to grow slowly.
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And yet - very large private companies and publicly-traded Fortune 500 businesses have hired
@2PMinc + paid
fees to help their world class specialists understand why their jobs weren't as effective as once projected.
And then we solve the problems that they can't even see. -
Doesn’t mean their skills are useless, could just be a mismatch. There’s a big shortage of people who are world class at one or two things.
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