I'm just a dumb hillbilly but here are a few things about paywall content that I think are true: you can charge more than you think, you should do 100% paid only vs some articles free, some not, and you can be aggressive about marketing. Most publishers aren't doing this now.
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Replying to @theSamParr
Counter point from a coastal elite: Does 100% paid limit your ability to market your exceptional content versus mostly paid and being deliberate with what's free?
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Replying to @JayCoDon
I think that's what most people think. But from what I've learned from paid apps and SaaS businesses, you can earn more revenue from charging upfront than giving stuff away. Having a hard paywall and good sales copy gets the curiosity going and gets people to pay.
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huh?
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You are describing a business model that The Athletic has been pulling off for a couple of years now...
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I think The Athletic is wonderful and is pulling it off.
4:19 PM - 11 Dec 2019
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