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theSamParr's profile
Sam Parr ⚪️
Sam Parr ⚪️
Sam Parr  ⚪️
@theSamParr

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Sam Parr  ⚪️

@theSamParr

Love motorcycles and dogs. CEO of The Hustle. Internet entrepreneur and investor. Always scheming. ya, check mark is a joke

San Francisco
thehustle.co
Joined July 2012

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    1. Sam Parr  ⚪️‏ @theSamParr 11 Dec 2019
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      I'm just a dumb hillbilly but here are a few things about paywall content that I think are true: you can charge more than you think, you should do 100% paid only vs some articles free, some not, and you can be aggressive about marketing. Most publishers aren't doing this now.

      8 replies 3 retweets 30 likes
      Show this thread
    2. Jacob Donnelly‏ @JayCoDon 11 Dec 2019
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      Replying to @theSamParr

      Counter point from a coastal elite: Does 100% paid limit your ability to market your exceptional content versus mostly paid and being deliberate with what's free?

      1 reply 0 retweets 0 likes
    3. Sam Parr  ⚪️‏ @theSamParr 11 Dec 2019
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      Replying to @JayCoDon

      I think that's what most people think. But from what I've learned from paid apps and SaaS businesses, you can earn more revenue from charging upfront than giving stuff away. Having a hard paywall and good sales copy gets the curiosity going and gets people to pay.

      3 replies 0 retweets 3 likes
    4. Jacob Donnelly‏ @JayCoDon 11 Dec 2019
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      Replying to @theSamParr

      This is what you guys obviously do with Trends. Strong sales copy, 100% locked and only an annual subscription. I'd be curious to see at the anniversary what sort of churn because some people got curious, paid, and then realize the content isn't what they wanted.

      1 reply 0 retweets 0 likes
      Sam Parr  ⚪️‏ @theSamParr 11 Dec 2019
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      Replying to @JayCoDon

      I'm still in the learning process, so who the hell knows. But those are the gambles I'm making. We'll see if we can execute...but if we can, I believe those things are the way.

      9:15 AM - 11 Dec 2019
      1 reply 0 retweets 0 likes
        1. New conversation
        1. Jacob Donnelly‏ @JayCoDon 11 Dec 2019
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          Replying to @theSamParr

          Agreed. Your overall thesis is true, though. Charge more than you think and trust that your product is good enough. $5/month for Fortune is a joke.

          1 reply 0 retweets 0 likes
        2. Sam Parr  ⚪️‏ @theSamParr 11 Dec 2019
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          Replying to @JayCoDon

          Sam Parr  ⚪️ Retweeted Andrew Chen

          Here it is:https://twitter.com/andrewchen/status/1184930294668783616 …

          Sam Parr  ⚪️ added,

          Andrew Chen @andrewchen
          product ideas that sound good but rarely A/B test well - multi-step tutorials that teach you how to use the product - asking users to pay *only* after they've fully experienced the product - (same on referrals - upfront is better!)
          Show this thread
          1 reply 0 retweets 0 likes
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