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Counter point from a coastal elite: Does 100% paid limit your ability to market your exceptional content versus mostly paid and being deliberate with what's free?
I think that's what most people think. But from what I've learned from paid apps and SaaS businesses, you can earn more revenue from charging upfront than giving stuff away. Having a hard paywall and good sales copy gets the curiosity going and gets people to pay.
This is what you guys obviously do with Trends. Strong sales copy, 100% locked and only an annual subscription. I'd be curious to see at the anniversary what sort of churn because some people got curious, paid, and then realize the content isn't what they wanted.
I'm still in the learning process, so who the hell knows. But those are the gambles I'm making. We'll see if we can execute...but if we can, I believe those things are the way.
Can we check in on @TheAthletic here?
I need to find the tweet, but @andrewchen did a great thing on things that are consistently true that most people don't do. A few of those things are charging upfront, less design/more copy, and a few other gems.
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