Example: https://digiday.com/media/fortune-rolling-three-tier-membership-program/ …. Fortune is doing subscription now. But they're charging $5 per month. Will take a TON of subscribers to make a dent.
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I'm just a dumb hillbilly but here are a few things about paywall content that I think are true: you can charge more than you think, you should do 100% paid only vs some articles free, some not, and you can be aggressive about marketing. Most publishers aren't doing this now.
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Counter point from a coastal elite: Does 100% paid limit your ability to market your exceptional content versus mostly paid and being deliberate with what's free?
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I think that's what most people think. But from what I've learned from paid apps and SaaS businesses, you can earn more revenue from charging upfront than giving stuff away. Having a hard paywall and good sales copy gets the curiosity going and gets people to pay.
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What's your take on Medium's model where it seems like emphasis is on platform and quantity of content?
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I do not think Medium will be a company in 5-10 years.
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I think community can be a value driver. I would not subscribe to NYT or WSJ as it’s news and content I can get elsewhere for free. But something like The Hustle or The Information, where it extends much further than just written word, is worth it IMO.
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Hi there I'm just a guy from the forests of the PNW but I totally SUBSCRIBE this this idea.
I'm exploring launching a hyper-local news site and found really helpful data in my research:
https://www.americanpressinstitute.org/publications/reports/survey-research/paying-for-news/ …https://www.americanpressinstitute.org/publications/reports/digital-subscriptions/single-page/ … -
Love the great tools and infra (like
@SubstackInc,@TryGhost,@memberful, others) that make it easier than ever before to get the tooling set up. Obviously the *hard part* is making content people love and pay for up-front. - 1 more reply
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@punanynanyman check this thread out
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To get subscribers you need to present yourself as a guide first. An email is worth $20, so give them 1 big reason or 20 small reasons to subscribe to your nurture flow. They’ll happily upgrade to paid if you’ve successfully presented yourself as the solution to their problems.
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