Sam Parr  ⚪️

Learned from @amather that 50% of @TheAthletic’s paid subscriptions pay back within 365 days. Most effective pay wall content for them is well reported evergreen content. “We tell our reporters that the more phone calls you make the more subscribers you’ll drive.” #HustleCon

20% of @TheAthletic’s headcount is EDITORS. Their journos write about 1,000-1,200 words per week. They have data scientists that analyze what types of stories do well in specific markets... and then use that to inform editorial direction. #HustleCon

@amather, CEO @TheAthletic, takes ~two recruiting meetings a day. “You just repeat the same story over and over again. You refine it. We want to free them up to do their best work.” I’ve been fascinated by this company since I heard about them from @benthompson #HustleCon

“I’m obsessed with building products that bring people joy. It’s that place where people want to secretly spend more money.” - @amather

Next up, @AmyErrett sharing about @madisonreedllb. They’re reimagining how people buy and use hair color. This is a $3 billion market I know 0 about They’re focusing on -creating a differentiated, prestige brand -clean, healthy ingredients -premium, recyclable packaging

They’re innovating on the digital side too. They built an AR app to help people test the hair color before they buy— incorporating a quiz for better personalization. Great example of using digital experience to augment hard good buying UX Reminds me of @y_ourskin #HustleCon