Consistently good content is difficult to publish. Few understand b/c few try. Thoughts: 1/ avg newsletter runs < 10 issues. It should be 100+ to start. 2/ leaders should own publishing vs. outsourcing it. 3/ writing should be about depth, not link-driven marketing drivel.
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I’ve been doing one per week, I’ll try the two-per with a different spin for December. Plant. Bloom. Test.
When we started, we emailed once weekly. then twice, then daily. Open rates went UP as we sent more.
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Yup, go all out.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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One kickback I’ve gotten from teammates has been “over-saturation.” Any practical tips on how to avoid? Because I’m always down to write/create more!
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One of my favs is
@jasonlk. He tweets literally 100 times a day. And I can't get enough of it. But if he said he was going to do that, most would say it's too much.
End of conversation
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