Reminder: There's never really been any evidence that the Trump campaign's digital ad targeting on Facebook was either an important factor in the campaign or was terribly effective.
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You can't track impressions via "utm links, geofencing or a dozen other ways". Impressions are a count of how many times an ad is served to users. There's no way to know what a person does after they log-off and go about their day. There's no way to know if they even saw the ad.
You can get 100m impression for maybe less than 100k depending on audience. I’ve spent $5m plus on Facebook ads and have gotten maybe 300-400m impressions and am considered tiny (barely even have an account manager at FB and am in the small business category).
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Actually $100k might be a stretch on FB. But could do it on other ad networks. Could maybe get $3-5 cpm on FB so wound cost $300-500k.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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