DTC, 2012: a tech stack strategy. DTC, 2016: a logistics strategy. DTC, 2020: a brand strategy.
Replying to @web
I feel over the past 2 years it's been 100% an acquisition play. The person who games paid marketing best wins. Hopefully one day it will be a product strategy. Many big DTC companies have shit products.
11:19 AM - 12 Nov 2019
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