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The Russia and Facebook hacking thing is not good. But I want know how many impressions the hackers content got and if it actually changed anyone’s actions. We talk about this scandal a lot. It’s not good. But I’m still uncertain of the impact.
Found my own answer. https://www.google.com/amp/s/amp.usatoday.com/amp/815342001 …. As many as 128m. For context, my company has spent millions (above $1m below $5m) on Facebook ads. I think we’ve reached 500m impressions. We are considered a very small Facebook customer.
That link says 128m people rather than impressions - 1/3 of the US population. What is the acceptable level of the population to be exposed to foreign interference in an election? Given the targeting capabilities of Cambridge Analytica and the result the impact seems self evident
I hate that the word that proliferated was “hacking”. It connotates that a hacker cracked some encryption code and altered otherwise secure data. “Life hacks” are funny bc of their relatability but I’m this context it annoys me that’s the word choice. 1/2
It should just be “they bought ads and created fake accounts that was not complicated to do at all and the only people fooled are those who think what’s on social media, by nature, is true” 2/2
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