Also, this... Lowercase letter logo, dtc, pastel color, cbd. Check, check, check, and CHECK.https://techcrunch.com/2019/10/22/obvious-ventures-makes-cbd-sporty-with-beam-which-sells-cannabis-products-to-the-gnc-set/ …
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This has to stop

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walk into nordstrom or barneys and you will see 8 diff pairs of these priced from $90-$300
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Huge huge space right now
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Everyone's trying to make a Common Projects knock-off in an over saturated market of identical products. They're just about the same.
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They’re all derivatives of adidas Stan Smith’s just with premium materials and minimalistic asthetic. Boring shoes really
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Aside from common projects, Koio has the best sneaker out there out of the new DTCs.
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Weshoe
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Seems hard to win big in footwear because you have to sell either fashion, performance, or comfort.
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