Vice and Refinery29 merger is a clear signal of just how hard it is for digital media companies to 1) survive, let alone flourish on ad revenues 2) build on third-party platforms vs. owned and operated websites and apps 3) create and sustain passion brands with youth culture
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Look at
@theskimm with a@nytimes bestseller -- blending lifestyle brand content creator into one https://www.amazon.com/gp/aw/d/198482080X/ref=tmm_hrd_title_0?ie=UTF8&qid=&sr= …
Look at the b2b and financial publishers. They make it work. Informa, MotleyFool, EuroMoney, and others. All these companies are worth $1b (two are public, Motley is a guess).
