hearing of more old niche media sites being acquired for their brand and seo by DTC companies simply as a path to lower cost of customer acquisition. interesting trend
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Most examples i saw recently are still in the works, but think categories like sleep blogs, media websites for new moms, etc...these are all now hotly contested keywords for modern DTC brands w/ strong conversion machines native to web and social.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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