If you've gotten a business to $10m, $20m, $50m, $100m before, you know how to do it again: - First, Magic. Get 10-100 customers to buy a product they have never heard of and don't need. - Second, Love. Find co-founders that truly great and that are on the same journey.
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-Third, Management Team. After $2m in ARR even, nothing else matters but building out the management team. Spend 50% of your time recruiting if you can. -Fourth, Get on Jets. Each hour with a customer, prospect, or partner yields 100x benefits years down road.
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-Fifth, Customer Marketing. Lean in 5x on customer happiness, customer success, and more. Because after even $5m in ARR, Brand Really is Everything. -Sixth, Settle In. After $10m or so, things may feel like they slow down. That's OK. B/c you now can see $100m.
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-Seven, Magic (Again). If you have a #1 mini-brand in an industry, or even just a key niche in an industry, and cross even $3m in ARR ... hang on. You can get to $100m ARR. You have created more magic. Grow > 100% here, and you cannot be stopped.
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More on mini-brands here:https://www.saastr.com/in-the-early-days-you-wont-have-enough-customers-but-the-mini-brand-will-come-to-the-rescue/ …
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Damn, you're good with content.
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