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Here is Techcrunch's call to action for their subscription product. The bad: the top value is to support journalism and no ads. Most people don't care about that. They care about themselves, not "journalism". So appeal to the user's interest. The good: thebottom it conversationalpic.twitter.com/spwW2aLBER
Soooooo many journalism led companies use that line. "Support journalism and give us money!" It'll work for NYT, but few others. Stop thinking people care about that. If they did, then PBS would be the biggest company on earth. Brag about the value you give users instead.
Copywriting rule #1: nobody cares about you, they care about themselves.
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