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Before launching The Hustle, I spent thousands of hours researching different markets. From talking with people a lot smarter than me, I knew that when you start a company in the right market, it feels you've caught a massive wave and just need to hold on...
So, I listed the things I was interested in and tried to figure out which industry or product had the best chance to succeed. I listened to a ton of @Mixergy, read loads of @viperchill, lots of biography, and tons and tons of research reports.
Soon, I had a library of interviews and spreadsheets of data that showed how different businesses worked. This way, I could see some growth signals and different business case studies (here's a pic of one thing I did). This helped me pick an industry that fit what I wanted.pic.twitter.com/d62KxikDNL
So, using this, we launched The Hustle. But the plan from the beginning was to grow to 1m daily users then create more products for our audience. So when we were thinking about what to launch, we tried a bunch of different things.
And when we were looking at what to create for our audience, we did this same process again. Looked at what was out there, thought about the likelihood of success, and tried picking what to do.
Then it hit us - what about turning this ideation and research process into a product? And that my friend is what we launched today.
It's called Trends.http://trends.co . Each week we scour the web for data points and interview hard to reach sources. The result is a weekly email with case studies + interviews that deconstruct fast-growing companies and industries as well as a private community to discuss
There was a ton of help and inspiration for this product. @ViperChill had a great blog called gaps that helped a ton. We also had a few folks for Forrester and other great publications. Huge thanks to them.
I see a future where we help loads of people start or grow different businesses with Trends. Eventually, we plan on expanding into specific niches. And one day, investing in the companies and ideas we find.
If you've followed along The Hustle journey, I'd LOVE for you to join. I'll be on Twitter and FB today looking at questions. So ask away if you have them!
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