Funny how you never see the typo until you hit send on the newsletter, eh? Anyhow, even if you didn't subscribe, ...If you want to learn to craft $100M Offers, in 5 minutes instead of 5 hours, Alex Hormozi style... (with no typos)

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Rob Lennon

| Audience Growth

@thatroblennon

15h

Btw, the line circled in the above graphic is missing from the email. I have no idea how I managed to delete it, but I did. 😅

Here's a public link to today's newsletter on using AI to create $100M offers. Subscribe for more like it:

pages.roblennon.xyz

013 | Use AI to generate a $100M offer, Hormozi-style

Rob Lennon here, And hello to 568 new subscribers.

This week, we're building an AI version of Alex Hormozi, and doing a day's worth of work in ~5 minutes. In fact, it'll take you longer to read...

Okay it does actually break pretty fast. But it was fun to make. Here's a demo.

0:47

3.1K views

Here's a little bit of what happens when the conversation starts.

Get the encoded Reality Shifter prompt from this link. Paste it into ChatGPT. Don't worry, ChatGPT will respond in English. (The prompt's performance may degrade in a long conversation. But it'll be fun, I promise.) share-docs.clickup.com/42042215/d/183

I pushed my ChatGPT prompting to the LIMIT in a prompting challenge. You've never used a prompt like this before... Behold ----> "Talk to Reality Shifter" Link to the encoded prompt is in the next tweet. (Spend 3 minutes having fun!)

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My newsletter keeps skewing long. Contemplating splitting into two sends per week: - 1 deep dive - 1 set of tips Would you rather get a 7 minute, value-packed email, or two 3.5 minute emails?

Get everything 1x a week
47.9%
Split into shorter 2x/wk
52.1%

288 votesFinal results

Recording a test episode of my new podcast, and omg, giving Ruby control of the comedic sound effects is absolutely killing me 😂

Obviously thrilled to be featured in this. But I also suspect Jens' newsletter is going to be one of my go-to resources in 2023. Check it out:

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Jens | SaaS Marketing

@JensLennartsson

Feb 4

Prompt Pulse newsletter #1 just went out to 47 subscribers

Writing a book with ChatGPT w. @thatroblennon

The end of traditional machine learning w. @josh_tobin_

The ChatGPT of 1813.

Fool any AI detection software Link

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Haven’t seen how this works yet, but time to write more threads and find out:

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Elon Musk

@elonmusk

Feb 3

Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads

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PROVEN GROWTH SYSTEMS TO ATTRACT TRUE FANS AND MONETIZE YOUR AUDIENCE Join 5,257+ creators, founders, and solopreneurs to get: 1 big how-to or story/lesson 1 writing deconstruction 1 growth tactic I use all the time 1 genius ChatGPT prompt 1x each week

pages.roblennon.xyz

Join 5,257+ creators, solopreneurs, and founders

Get proven growth systems to help you attract true fans and monetize your audience: 1 big how-to or story+lesson, 1 writing deconstruction, 1 genius ChatGPT prompt, 1 tactic I use all the time

Just created an ChatGPT mega-prompt sequence that creates $100M Offers using Alex Hormozi's frameworks. Going to share it with 5,000+ in my newsletter this weekend. Sign-up link is in the next tweet. (Hey

@AlexHormozi

, love your content! Sorry I made you into a robot 🤖+🧔.)

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Could use newsletter inspiration I need some examples of types of businesses and their target customers. In my last issue, I used "SaaS property management software" in my main example. What are types of businesses you'd like to see used in my strategies/tactics illustrations?

So, what do you all want me to do today? A) I finish my newsletter and write a thread, both of which share free knowledge to help you be more successful and make $$$ B) I spend hours downloading PDF receipts on Stripe one at a time

Detail 1: After breaking $100K in profit, I must have triggered a fraud alert. Want proof of how I made my money. I sent documents but they want 1,000+ receipts and a nonexistant W-2. Gave me 5 days but locked my account after 1. Who here thinks I'm laundering money?

Let's try an experiment and see if audience = power.

@Chime

Bank's review team just locked me out of my account because they don't understand solopreneurship. Definitely avoid Chime if you plan to make lots of money. Comment if I should share more (or get access to my $ back)

Writing a book using ChatGPT -->

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Here’s the idea: • If an AI can write a paragraph, it can write a section. • If an AI can write a section, it can write a chapter. • If an AI can write a chapter, AI CAN WRITE A BOOK. Two weeks into this project, here’s what I've learned

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That's all for now. Follow me

@thatroblennon

to stay far ahead of the curve on AI and content creation. And please COMMENT with your thoughts, or if you enjoyed this post to share it. RTs are nice, but comments are where it's at these days:

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I'll keep you updated as things progress. Don't forget to grab my outliner prompt from this link: share-docs.clickup.com/42042215/d/183

As you can see, still many tricks to figure out. Even for V1 of this experiment, I have a higher bar for quality than most people. But trust me: I'll figure out this AI book-writing workflow. And when GPT-4 comes out, I'll be ready to rock n' roll.

🚫 Consolidation & Editing While the AI can improve it's own writing, it has a hard time spotting the very problems it introduces. Bringing all this content together coherently still feels like it will take a human touch. Each of my books will go through a human editor.

🚫 Repetition Not to repeat myself, but... The biggest challenge is repetition. There's just so much rehashing of old information, and no way to keep the AI up-to-date on all the things it's already said. I have a plan for this though. ;)

😐 Voice and tone Style remains hard to keep on track for long-form content. When a regular GPT-3.5 or GPT-4 becomes available, I look forward to working with a model that isn’t so heavily tuned to write in a certain CHATy way (a style I don't enjoy).

✅ Outlining Very happy with my brainstorming and outlining prompts. ChatGPT does incredibly well. I've got amazing outlines. I could stop here and just speed-write books using some of my old writing processes for writing/dictating at 3,000+ words an hour.

So, status update. How close am I to creating a system where an AI can write good non-fiction books? (My goal is to be able to produce a full book rough draft in a single day of prompting.)

(They haven't revealed exactly how it works.) Managing whether to start a fresh conversation or keep one where the results have gone off track became its own challenge.

📙 Challenge - Memory: ChatGPT has some sense of memory within a chat. It is limited to about 3,000 words (4,000 tokens). The memory may also use search functions and something called embeddings to maintain coherence over a long conversation.

Generally, when writing, clarity is a good thing. The problem is, we’ve already defined those terms. We’ve already set that stage. Being redundant doesn't enhance clarity. It bogs it down. Each sub-section of content faces this problem.

📙 The biggest challenge? Repetition. Every time you ask an AI to write anything, it wants to explain itself. It wants to define unknown terms, and set up arguments and ideas for logical flow.

In retrospect: V1 of a system to automatically create specific, desirable compilations of knowledge should probably take more than a week. Even if it takes a year, this system will be worthwhile.

📙 Not one problem, but 17+: I found I need to engineer about 17 amazing mega-prompts or prompt sequences. Each one has the potential to be a multi-day project. My original timeline of one week for this project quickly fell apart.

(Plus, downstream you may realize the AI needs a different set of information to proceed. And so you return to an earlier step and tweak it. Sounds irritating. But I think it's fun to solve this puzzle.)

Every single command is a new prompt engineering challenge. Each requires experimenting with a prompt until you get the results you’re looking for. This graphic shows an over-simplification of my chapter-writing process:

📙 Chapters: Each chapter is as long as multiple blog posts. At this length, AIs struggle to stay coherent, follow the outline, and reach the desired word count. So I use chapter templates: a series of prompts designed to coax the AI into writing with examples and flavor.

📙 My process so far: Create a concept for the book in overarching topics. Outlining this way ensures the book has a logical and pleasant flow. You want to understand the general arc the book will follow. Then each topic can be broken down into chapters.

📙 AI long-form writing process: You can’t just tell ChatGPT “write me a best-selling business book” and then keep encouraging it to continue until you reach 50,000 words. It'll both fight you about your goal AND become incomprehensible in the process.

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