.@frangeladuo I'm an ex-Yahoo! person. What Cambridge wasn't doing micro-targeting they are doing micro-fracturing, something far worse than just giving you targeted content.
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I uh, know what that means, hehheh, But for some of those here um less knowing than me, maybe you could explain a little more…pic.twitter.com/55MNCUKcun
So the idea is you create a fake news story say about Bernie vs. Clinton. You target a right-wing person who has a large base of middle and liberal friends, likely work related. So this person shares to their right base but the B vs C sides see it too & get into a flame fight.
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The result is you get massive amplification. This amplification is a negative responsive with all involved rather than positive targeting to encourage community and sharing. Then you get a breakdown between the Bernie and Clinton people and the right side shares it to the next.
- End of conversation
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