The term "rebrand" is doing a ton of work here, but a bit of helpful reading about the group Trump invited into our White House today ... "A Proud Boys leader is trying to rebrand the group as explicitly white supremacist and anti-Semitic"https://www.sun-sentinel.com/florida-jewish-journal/fl-jj-proud-boys-rebrand-20201111-kp4cr7l5pbdnxguwyb3xq4m63e-story.html …
Wait was their brand as a boy band, because I always assumed they were dead-brained racists...