You are NOT your prospect. Many business owners mistakenly believe their prospects are similar to them. This is rarely the case. And as a result, their sales copy is a lot less persuasive than it could be. Don't make this critical error.
So what questions does one begin asking to define their target audience?
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Target audience = people who are willing to buy whatever it is you're offering. Look at companies selling something similar. Find out who's buying their products by reading Amazon reviews of products in your niche, reading comments, using tools like FB audience insights etc.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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