And by I flew certain marketting, I don't mean find an account with 100k followers and DM them. Culture matters when building a brand. You must control the image of your culture. Be very selective about who you use in the beginning. Go deep, not wide.
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Once the brand is established you can begin expanding horizontally and pushing product everywhere. You must have a solid base before moving into this stage. This is where patience plays a huge role. You may break even or sit stagnate in the beginning stages of a brand.
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But the worst thing you can do is force virality and turn your brand into a one hit wonder. Sure you may make a lot of money in a small amount of time, but the entire point of a brand is to look 5,10,20yrs out. Establish something permanent. Only artist will understand this.
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Once again Mvmt sent me this email.. don't sleep on aesthetics and branding. Everyone is plugged into their phone looking for entertainment. Give them a show.pic.twitter.com/UUr8zaodnv
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