@mvmt has been impressing me lately. They understand Branding.
Sell a Lifestyle, not a Product.
Check out their instagram if you need a source of inspiration.
But also wtf @mvmt y'all declined my application to be an affiliate lmao
Here's their insta profile. Serious. Look at this right now. They get it. https://www.instagram.com/mvmt
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Seriously this is amazing branding. These pictures create emotion. I don't even care what the watch is when I see these pictures. I feel excitiment and inspiration when I see this. I bought one of their watches Sell a Lifestyle, not a Product.pic.twitter.com/7FNmInrdRv
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As markets become "saturated" over the next few years, this is the path to victory. It's becoming much harder to sell bull shit trinkets online. Build brands. Create loyal customers. Dig in. This is the future.
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This is why so many dropshippers are quitting and selling eCourses on How to Dropship. Even they know it's becoming harder and harder Margins are low. Competition is high. You are fighting among the sharks. Travel to new waters. Create a new markets. New brands. Stand alone.
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You can sell a watch and compete with every company out there. Or You can sell a watch to millennial, entrepreneurs and compete with maybe 4-5 companies. Social media is all about image. Drop shippers focus too much on "tactics" and not enough on brand image.
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Build an image. Make people feel an emotional need to be apart of your brand. When they wear your watch, all of the emotions they felt when purchasing it will come back. If they feel those emotions when wearing your watch, they will be a repeat customer.
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I had to cop