"When you use Google services … you generate data," Google reminds its users as it begins targeting ads based on Chrome browsing history.https://twitter.com/phlsa/status/754337623964053504 …
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ah yeah, there is that too. but it's still a non-default option on the first screen. People tend to click defaults without reading.
I'm pretty sure that if "No changes - continue on my way" was the default they'd find that a lot less people would agree to it.
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