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Charlotte Benjamin didn't like that girl Legos got left out of fun so she did something. Now a new Lego set #SoSheDid

browsing the Lego website, the girls section has a model catwalk, a shopping mall including a character with a mudmask and hairdryer

a curious case study in boys v. girls playing habits businessweek.com/magazine/lego- they *just* release a line w/ lady scientists

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Apparently their decisions to incorporate beauty and princesses was driven by tester data. But why not robot princesses!?

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I would buy *all* of the Legos if they included robot princesses! What a delightful thought