It should be easy to know when you’ve found the official YouTube channel of a creator, artist, brand, or public figure. So in late October, we’re updating what it means for channels to be “Verified” w/ new eligibility criteria & a new look. Details → https://yt.be/help/3QfB pic.twitter.com/JXOvMbkbns
I guarantee you the “viewers & creators” that were “confused” by the verification system were traditional media non-creators (Kimmel, Fallon, Ellen, Buzzfeed, etc.) that YouTube desperately wants to make happy.