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We're thrilled to announce "Be the narrative: how changing the narrative could revolutionize what it means to do human rights."
Together with @FundHumanRights, we lay out bold steps to transform narratives about human rights.
https://www.justlabs.org/be-the-narrative …
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In this paper, @KriznaGomez and @the_hope_guy reflect on the labs we've held with organizations around the world to produce tangible campaign prototypes for narrative change in human rights. 
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The paper lays out a series of 
shifts at the 
Tactical, 
Organizational, and 
Field-wide levels for making human rights resilient and effective.
These changes encourage civil society to invest in taking control of how the story of our work is told.
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"Be the narrative" is a call to refocus on how people process and connect to the world—not just through 
facts and 
laws, but through 
emotions, solutions, 
values, and a 
compelling vision for the future.
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We've learned that changing 
narratives means 
reimagining what it is to 
"do" human rights. We need to return to our core values
, and learn how to live those values in all aspects of our day-to-day work.
In short, we need to #bethenarrative. 
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Find out more http://justlabs.org/be-the-narrative …
Access the paper directly https://bit.ly/2qZk0Km
Share (
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Join the conversation (
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Let us know what you think & share your stories by tweeting @team_justlabs and @FundHumanRights with the hashtag #bethenarrative.
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Special thanks to @jamesmsavage & the team at @FundHumanRights, the organizations & individuals that have participated in labs with us and joined this experimental journey, & the funders who are helping make these campaigns a reality.
Much love,
the JustLabs team
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Fantastic to work with such a great team, including Krizna Gomez and @the_hope_guy. 
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