1/ Spotify, YouTube, Pandora and others all pay artists for their free tiers and trials. It's the right thing to do.
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2/ Swift took her new album off Spotify not because she's not paid, but because she feels their free service "devalues music"
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3/ Swift never pulled from YouTube which is the most popular free service and certainly devalues music if Spotify does.
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4/ Swift's career was built on terrestrial radio play, which is a free service AND doesn't pay recording artists a dime.
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5/ Apple isn't getting rid of its long free trial, but is now going to pay artists. This simply puts it at parity with all other players.
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6/ Reminder: Apple uses music to make billions off hardware. Artists see nothing from this.
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7/ Swift's letter and Apple's response is mostly theater. Nothing here to suggest Apple treats artists more fairly than anyone else.
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Tom Conrad
Peter Kafka
Joe Zou