Travis Clinger

@tclinger

SVP, Addressability and Ecosystem at . Building a better advertising ecosystem rooted in consumer trust.

San Francisco, CA
Joined January 2009
0 Photos and videos Photos and videos

Tweets

You blocked @tclinger

Are you sure you want to view these Tweets? Viewing Tweets won't unblock @tclinger

  1. Retweeted
    Jun 25

    Google just announced a new date for the deprecation of : 2023. Here's why this is good news for those using our Authenticated Traffic Solution () from :

    1 reply 12 retweets 7 likes
    Show this thread
    Show this thread
    Undo
  2. Retweeted
    Jun 7

    Last week, Google announced that in late 2021, Android Advertising ID () will no longer be available for users who opt out of interest-based advertising or ad personalization. explains what this means for you.

    13 retweets 2 likes
    Undo
  3. May 19

    Incredibly excited to share a report that shows that brands can achieve a 343% ROI increase buying on ATS vs. 3p cookies!

    To prepare for the end of , hundreds of pubs, brands, & platforms worldwide have adopted our Authenticated Traffic Solution (). See how our customers are taking control of their future.
    2 retweets 4 likes
    Undo
  4. Retweeted
    May 12

    We recently announced new partnerships as part of our First-Party Data Acquisition solution. Watch our Piano Academy recap "Post-Cookie Identity from All Sides: A Roundtable" w/ from partner to hear how to tackle 3P cookie deprecation:

    2 retweets
    Undo
  5. Retweeted
    May 7

    One upside of the future of identity is that, with CTV platforms and channels requiring log-ins, the move to email and other more persistent identifiers will be a cross-device/user improvement over IP address.

    2 replies 4 retweets 17 likes
    Undo
  6. Apr 15

    Excited to join to share ideas around how we can both embrace privacy and see better business outcomes. Studies show that 85% of consumers only engage with brands they trust and initial results show 40% higher CPMs on authenticated inventory.

    Building customer-first relationships in a privacy-first world is critical by
    3 likes
    Undo
  7. Mar 3

    Google's announcement reinforces the need for marketers and publishers to lean into the consumer privacy changes and focus on moving to authenticated solutions, like 's ATS, that connect marketer and publisher through a trusted value exchange

    3 retweets 9 likes
    Undo
  8. Retweeted
    Jan 28

    Why You Should Be Fast-Tracking Customer Identity -- via ’s

    2 retweets 2 likes
    Undo
  9. Retweeted
    Jan 25

    : Should smart marketers focus on first-party ? Is this the end of third-party data? Answer: "Thirds party data is still important. But I think there's a shift. Offline third party data will become more important." - 2021

    1 retweet 2 likes
    Undo
  10. Retweeted
    Jan 25

    "At we’ve been talking about building a new ecosystem rooted in trust. What we have to do is restore trust. I’m excited and optimistic. This is a huge opportunity for the industry." - 2021

    1 retweet 2 likes
    Undo
  11. Retweeted
    Jan 25

    "We’ve done a bad job at explaining the value. We’ve been working with publishers to discuss how we explain the value of ads. Publishers have to take the first steps here but in this new world, marketers have to as well." - 2021

    1 retweet 3 likes
    Undo
  12. 9 Dec 2020

    Excited to talk about the cookieless future tomorrow and how marketers and publishers can start preparing today!

    Are you ready for a world of cookieless digital advertising? Join 's on 12/10 for an in conversation with Neala Brown, , and Robert Redmond on how they are empowering brands to thrive.
    2 retweets 3 likes
    Undo
  13. 7 Dec 2020

    Great article by on what CMOs need to do today to prepare for the impending cookieless world

    1 like
    Undo
  14. 7 Dec 2020

    Excited to talk about how we can build a better ecosystem, put the consumer first, and ensure that the open internet is able to thrive in the post-cookie world!

    On Dec 9th at 10am EST, hear from LiveRamp's , as he discusses how to activate -forward first-party , at the Winter Virtual Event.
    1 like
    Undo
  15. 4 Dec 2020

    Happy National Cookie Day! Now is the time to start moving on from 3p cookies and moving to people-based identity. Every marketer and pub should use Dec to build a plan to start testing and transitioning to people-based identity in early 2021.

    0:23
    In honor of , tells us what she'll miss most about third-party (hint: not much). This holiday season, why not ditch the cookies altogether, in favor of something that works better, like LiveRamp's people-based, pseudonymous ID?
    1 retweet 4 likes
    Undo
  16. Retweeted
    20 Nov 2020

    : Hear Nola Solomon from , Prashant Upase from and Liane Nadeau from discuss the future of mobile IDs and the consumer experience with moderator of LiveRamp.

    8 retweets 2 likes
    Undo
  17. Retweeted
    6 Nov 2020

    IT'S OVER! JOE BIDEN IS PRESIDENT-ELECT KAMALA HARRIS IS VP-ELECT

    2 replies 2 retweets 29 likes
    Undo
  18. 27 Oct 2020

    Incredibly excited to share that and have partnered to enable publishers to access Unified ID 2.0 via LiveRamp's Authenticated Identity Infrastructure and enable marketers to bid on IdentityLink within The Trade Desk's platform.

    1 retweet 7 likes
    Undo
  19. 8 Oct 2020

    Got a chance to talk to about people-based identity and how marketers and publishers can regain consumer trust as device and browser identifiers continue to fade away.

    LiveRamp's shares how LiveRamp’s IdentityLink (IDL) solution can help as changes and disappear.
    1 retweet 4 likes
    Undo
  20. 7 Oct 2020

    Got a chance to talk to about how marketers and publishers should approach addressability and focus on building trusted first party relationships w/ consumers.

    3 likes
    Undo

@tclinger hasn't Tweeted yet.

Loading seems to be taking a while.

Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.

    You may also like

    ·