AV is an imperfect solution in an imperfect world, but for almost all users, it provides a net benefit.
Seamless hourly updates of new safe software, enterprise social whitelisting like AppNot, Martjin's favorite "most users" would never notice. If you forgot to pay your subscription, you would actually remain secure. 
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Awesome. I'm in favour of that. But I worry you overestimate my importance/influence when you say I'm "in a position to fix that". If only...
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Well, you're an industry commentator, your industry listens to what you have to say, no?

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The AV industries favourite problem "a user runs an email attachment", the one that's in your threat model that you can't actually solve, the one you have to ask marketing to hint at but not promise because it's still dangerous...it *would* actually work, it *would* be safe.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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