90% of Gmail users aren’t even practicing your homeopathy. Google Apps is THE platform for startups and SMBs. Let’s be practical. Don’t let perfect be the enemy of better. https://www.theregister.co.uk/2018/01/17/no_one_uses_two_factor_authentication/ …
Hmm, weren't you just arguing that "U2F is becoming the enemy of 2FA"? It seems like I might have swayed you slightly? 
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Perhaps we have convinced you that 2FA is better than 1FA for orgs that have not accepted that U2F is in their future?

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I don't think so, I know how 2FA works, that's not the issue. It seems like we both agree 2FA is bad, but you argue we should blow our goodwill and budget on the latest fad diet, and I argue prudence, thinking longterm and conserving resources is sometimes the right move.

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The proponents, not the technology. Fully concede that U2F is the superior technical solution. And you have convinced me that 2FA may burn goodwill unnecessarily for orgs that will eventually adopt U2F.
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