1. Breach disclosed on a Friday. 2. The data about 500m people DOES NOT belong to their guests, but to Marriott. They have every right to allow it be compromised. 3. Breach unlikely to be costly, and affect stock price. 4. Other hotel chains should consider incident response.https://twitter.com/MarriottIntl/status/1068460980621971456 …
That conclusion doesn't seem to match the numbers you posted, or other analyses I've seen. Still, I'm putting my money where my mouth is on this, I think it will outperform 
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Maybe :) It could also be fooled by companies about to fail anyways that drop that day and just slide until they're penny stocks. Analyzing this would make things more interesting: https://www.privacyrights.org/data-breaches But if it does earn you a Ferrari, dibs on a ride!
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Post your % returns vs S&P - looking forward to hearing a retrospective :)
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