You said that average Joe isn't worried about APT but now you say they could be popped by a browser exploit? Well a) patch so you can't be popped by a common exploit and b) if you're targeted AV will do fuck all for you. And app whitelisting helps against common exploits anyway.
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Ha. The chart is part joke. It really depends on all kind of factors. Most orgs haven’t even got backups working properly (see also ransomware) so AV has benefits for those orgs. For Google’s of world, they probably have a different world to manage.
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