When we launched this newsroom, we worked with @colegoins to learn from Oakland residents about what they wanted journalism to do for their city.
That shaped all of our major early decisions: beats to cover, lenses for reporting, how we distribute our work.
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But we knew that listening work couldn't be a one-time thing. And we knew we needed ways to measure the impact of our work beyond journalism's usual benchmarks—traffic, awards, laws passed or bad actors fired in the wake of major investigative reports.
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We were also hugely inspired by the work of
@city_bureau in questioning those traditional benchmarks, investing in new ways to measure impact, and defining who their journalism is for.https://www.citybureau.org/notebook/2020/2/12/metrics-to-match-our-mission-measuring-city-bureaus-impact …Deze collectie tonen -
Through this pilot program, we'll be asking a paid cohort of residents—largely people who aren't already closely following
@Oaklandside—a few key questions about how our journalism resonates with them:pic.twitter.com/KzaUVZgOBJ
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And we'll be asking them to help us qualitatively track how often our reporting lives up to what we call our Mission Metrics—the principles and lenses Oaklanders told us they wanted to see in our journalism before we launched:pic.twitter.com/AAEzDf6ZSx
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We've committed, as a newsroom, to tracking our Mission Metrics with just as much focus as we put on pageviews and traffic. If a story gets gobs of views, but it doesn't relate to the mission we developed in collaboration with community members, we don't see it as a success.
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