What do you think the main reason is? What is fb doing so well? Why can fb monetize ads so much more effectively than say, twitter?
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higher engagement, better advertising tools and formats and as a consequence more data.
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Would be curious what the numbers for Facebook are in Europe and Asia. I remember Pinterest had this problem where they had high ARPU in core markets (US/Canada) but negligible in non-core ones.
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~$12.5/user/year in Asia and ~$40/user/year in Europe. disclosed here: https://s21.q4cdn.com/399680738/files/doc_financials/2019/q4/Q4-2019-Earnings-Presentation-_final.pdf …
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You've got to wonder whether they are adding that much value to their customers I.e. advertisers?
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given that compared to TV ads etc, there is much better measurement on FB, I think yes because advertisers would stop advertising if ROI was negative. Note that prices per ad still declining (good for advertiser) but revenue increasing because ad impressions going up
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This begs the question: Would anyone pay 140 to use Facebook?
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But less than $5 in Asia and row. 44% of VC dollars goes to FB and insta ads, so makes sense hahaha
Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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