Partner with a frog 🐸, cast a love spell on your customers😍, leap over your competition🥇, and live happily ever after.🏰
pinkfroginteractive.com/blog/why-pink-
#CustomerExperienceDesign
Pinned Tweet
Follow
Pink Frog Interactive
@tamella
Human-Centered Design and Design Research Consultancy
Pink Frog Interactive’s Tweets
You have to try ChocZero’s sugar free chocolate--it tastes SO GOOD. Here’s $20 off your first purchase of $50 or more. You can thank me later ;)
🇺🇸🇺🇸🇺🇸Happy 4th of July! 💋+🐸=🏰
GIF
read image description
ALT
Pink Frog Interactive makes the list! 41 Most Innovative Product Research Startups & Companies.
Happy 17th Birthday to Pink Frog Interactive - Incorporated 4/1/05. We are grateful to the many clients and friends we have made along the way. 🥳 🎂 🐸
Topics to follow
Sign up to get Tweets about the Topics you follow in your Home timeline.
Carousel
Frogs are a symbol of prosperity, wealth, friendship & abundance. Used as an amulet and talisman, they are linked with transformation, magic and good luck. They are the magic in fairy tales and the secret ingredient in spells. May 2022 bring a frog. #HappyNewYear #DesignThinking
3
1
If you are coming up with solutions before you understand the problem from the customers' perspective, you are not providing the correct solution. #designresearch #designthinking
1
After receiving dozens of emails for back to school plans, this communication design principle has never rung truer: Every extra unit of information in a dialogue competes with the relevant units of information and diminishes their relative visibility.
#BackToSchool #design
"The average UI has some 40 flaws. Correcting the easiest 20 of these yields an average improvement in usability of 50%. The big win, however, occurs when usability is factored in from the beginning. This can yield efficiency improvements of over 700%." Landauer
GIF
read image description
ALT
It looks like OSHA could use help with human-centered design and usability. I found this sign on the outside of a public restroom.
Gain empathy for your users through design research.
Pink Frog Interactive is proud to be selected as a user research and usability testing vendor for Allegheny County Department of Human Services (DHS).
A critical part of good design is understanding your customers, including their reading level. So, I decided to run a couple of our recent election ballot questions through readability software. Here's how our government did.
You don't have to rely on luck 🌈🍲 when building a product if you are using a human-centered design approach. By the time the product is released you know that it is useful, usable and desirable to your customers. 🍀🍀🍀 #design #customerexperience
As a designer, I study people. Confirmation bias is a type of cognitive bias that favors information that confirms previously existing beliefs or biases. People seek only the information that validates their existing beliefs which tends to make them believe it more.
1
1
Our vision for the new year..a country where people have equal access to public services because they are designed in a way that is thoughtful, intuitive, easy to navigate, transparent, accountable, & human-centered. #customerexperiencedesign #humancentereddesign #HappyNewYear
GIF
read image description
ALT
Best way to teach kids about the stock market this holiday. Buy them a share of their favorite company stock. Or, start with a free account.
1
"The average UI has some 40 flaws. Correcting the easiest 20 of these yields an average improvement in usability of 50%. The big win, however, occurs when usability is factored in from the beginning. This can yield efficiency improvements of over 700%." (Landauer, 1995) #uidesign
After receiving dozens of emails from my kids school about back to school plans, this communication design principle has never rung truer: Every extra unit of information in a dialogue competes with the relevant units of information and diminishes their relative visibility. #ux
A negative customer experience is the reason that 86 percent of consumers quit doing business with a company (Customer Experience Impact Report).
Emotion rules your customers' experience. We do business with and stay loyal to businesses because of the emotions they make us feel. By measuring the emotion (valence and arousal), and the consistency of the emotion, we can predict the loyalty of the customer.
1
My answer to What are the top 7 benefits of having a good UI/UX for a business website?
If a service was designed by default, without intention, thought, or meaning, and today is an enormous mess, it can be redesigned. This applies to all services including education, healthcare, and government. Nothing is so big that it can not be redesigned. #DesignThinking
According to Forrester’s Customer Experience Index research, only about 1% of brands deliver an “excellent” experience, and only another 26% deliver a “good” experience.
GIF
read image description
ALT
Use design research to work at the intersect of what customers think, do, and say. NPS ≠ Customer Experience. articles.uie.com/net-promoter-s
I think that it's about time that Design was added to the industry drop-down menu. #Designers #developers
0:48
948.4K views
1,069
5,592
21.1K
How's this for a Friday the 13th sunrise? There were some incredibly dramatic clouds over #Pittsburgh, and in this 3 minute exposure, you can see just enough sunlight was breaking through to light up bits and pieces. Really made for a beautiful yet eerie scene.
26
161
1,343
New study by McKinsey & Company shows that 9 out of 10 companies are failing to make the most of their design chiefs oaoa.com/news/business/
Coronavirus affecting your stock? Rebound with design. Companies that invest in design outperform almost 2 to 1.
“We are witnessing a flood of ‘Sunday designers.’ Many people now believe that design is all about the process steps.”
IKEA's Innovation and Creative Manager sets out his problems with #designthinking.
4
17
35
Goldman Sachs should also include a Chief Experience Officer to the criteria. A CXO understands the customer through design research and ensures a good experience at each touchpoint across the organization. Companies that invest in design outperform almost 2 to 1.
Quote Tweet
Goldman Sachs won't take companies public anymore unless they have at least one diverse board member, the bank's CEO says cnn.it/30Pynyx
"The wheel of change is turning fast. Over the next 5–10 years, customer experience (CX) will become the through line that keeps brand purpose and customer relationships stable amid unprecedented upheaval." Forrester