I've been meaning to write about the trailers for Black Panther, so tomorrow's post is going to be the first of two where I talk about my ritual of watching trailers after seeing the film; please subscribe! http://makebettertrailers.com pic.twitter.com/87AwxdEr2K
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With AAA trailers I think it's important to be SUPER broad. Try using that pitch on someone who plays games, but doesn't follow the industry or read game sites. For example, you'll probably never see "procedurally generated levels" and certainly not references to other games.
This is fair, and I understand. I meant more in terms of tone and setting. I understand the desire to go broad from publisher positions, but in this case I don't think it helped sales. Maybe better to stand out somehow? I dunno
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I generally think trailers only really hurt sales if badly edited or the game's low quality can't be obfuscated. Also keep in mind that trailers are frequently put through focus group testing. Something like that could've revealed that this was the "better" approach!
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