I've been meaning to write about the trailers for Black Panther, so tomorrow's post is going to be the first of two where I talk about my ritual of watching trailers after seeing the film; please subscribe! http://makebettertrailers.com pic.twitter.com/87AwxdEr2K
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Immersive sims are very niche, and what makes them fun can be hard to sum up, and even if you successfully do that in a trailer, it might not be the best strategy because multi-million dollar games need to sell a LOT to become profitable or even make their money back.
Appreciate your thoughts. It just didn't capture any of the stuff I wanted to tell my friend about, like the incredibly interesting scifi story / setting, the Bioshock like weapons and semi-open world exploration. I wonder if the marketing as a whole entity led to depressed sales
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With AAA trailers I think it's important to be SUPER broad. Try using that pitch on someone who plays games, but doesn't follow the industry or read game sites. For example, you'll probably never see "procedurally generated levels" and certainly not references to other games.
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