The temptation is to create these beautiful, widescreen, cinematic style trailers for your 'baby' that you care about so much. But truthfully, most people will see your trailer whole scrolling a newsfeed in this format without sound. Lean into that - tiny text = won't be read
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You have probably noticed the recent trends in trailer sharing on social: square format, hardcoded subtitles + a "mini trailer" in front of the main trailer. Studios do this because it encourages people to watch the whole thing. Not saying "do this" but be considerate of the form
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