Nearly 50 percent of those born in China between 1995 and 2000 have spent money on their favorite celebrities. They want to spend on celebs
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Replying to @ZhugeEX
56% of the post-95 generation members surveyed, have watched movies because their favorite actor appeared in it 37% have attended concerts
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Replying to @ZhugeEX
28% have bought merchandise, 27% have bought their music, 25% spent money on products endorsed by them or the star’s own brand.
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Replying to @ZhugeEX
do you know how this differs from western audiences?
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Replying to @tactful
Not for those specific questions unfortunately. I'll see if I can find something.
1 reply 1 retweet 0 likes
Replying to @ZhugeEX
Yeah it's okay, I am genuinely interested. wonder if everyone everywhere is more influenced to purchase by celebrity than I assumed
12:38 PM - 13 Nov 2016
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