WRITING TIP: When writing pilots, subtly bury characters' backstories in dialogue: "As a former NFL prospect who wrecked his arm in a karate accident and is now divorced and running my family's failing farm, I'll have a Coke." You think you just learned he likes Coke, but...
"Advertising is based on one thing: Happiness. I learned that when I stole my commanding officer's identity to escape the war in Korea."
