Director of Business Development & Growth @PlayAdoptMe. Prev @Hypixel @IGFestUK. note: put something funny yet deeply relatable before saving bio. He/Him 
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building up hype may lead to better overall player count peaks, but that's not gonna get you nearly as many wicked internet points now will it?
I've been working in comms for a minute and honestly, hype is good but overrated. if you don't manage expectations the players build up an idea of what it is in their head that reality can never compete with, because the 'budget' in the player's head is limitless compared to irl
ME: haha tweet go senddd 
