hmmm... this is the year that everyone is gonna realise spending $$$ to exhibit at physical games events is not worth the return-on-investment, isn't it?
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I mean, events is like the advertising industry - everyone inside knows it's not all it's cracked up to be, but it's their living.
Definitely - it's mostly marketing managers at large companies paying sales people at events companies for Big Inflated Numbers they can shove in a marketing report to justify their yearly budget spend. I just feel bad for the small companies / studios who get sold a pipe dream
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Similarly, I get annoyed when people tell me that they have to spend their budget or they'll lose it. It's just an extension of doing the job for your own sake, not for the actual goals.
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to be fair they literally do. traditional corporatism is cursed - if they don't spend their 500k or whatever, the bosses are like "sweet we can reduce the budget and achieve the same effect" and make it 400k next year. stupid
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