I mean, events is like the advertising industry - everyone inside knows it's not all it's cracked up to be, but it's their living.
hmmm... this is the year that everyone is gonna realise spending $$$ to exhibit at physical games events is not worth the return-on-investment, isn't it?
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Definitely - it's mostly marketing managers at large companies paying sales people at events companies for Big Inflated Numbers they can shove in a marketing report to justify their yearly budget spend. I just feel bad for the small companies / studios who get sold a pipe dream
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I hear you, but here’s a list of things we get from a physical event that we can’t get elsewhere: - both passive and active public (not QA) feedback for game design purposes - viral relationship building between our 3rd party devs and internal team - morale/ excitement boost
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Last EGX we were able to facilitate the meeting of 2 devs who’d been working together for 8 years but had never met in person. That was cool IMO. Helps us communicate with everyone better too.
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LOL! I did it once and will never do again. Great for brand exposure if you have the expendable cash.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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