So, 'Lair of the Clockwork God' went "viral" ish yesterday. It certainly went round Twitter better than any other time in its history, and I thought it would be interesting to share some data on how this impacted sales. Ready?https://twitter.com/danthat/status/1240655374098841601 …
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First, some numbers: CanYouPetTheDog tweeted about the game, with an ace video. I don't have stats for their tweet, but it currently has 833 RTs and 10k+ likes. I did a tweet about it, which currently has 1274 RTs and 8.7k likes. That equates to 550,000 impressions.
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WOW! Over half a million impressions! All that has filtered down, and the video has been watched over 174,000 times, which as far as I'm concerned is a pretty big number.
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So, how did this impact SALES? Well, are you ready? Zero new sales, as far as I can tell. I mean, it's possible someone bought it as a result, but like-for-like sales on the day before the tweet are actually down 29%. Wishlists, too, are slightly down on the day before.
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The real trick is to get THIS thread on Reddit, along with a link to buy the game
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