Director of Business Development & Growth @PlayAdoptMe. Prev @Hypixel @IGFestUK. note: put something funny yet deeply relatable before saving bio. He/Him 
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The best resumes are a story that describes a person's work experience and relevant education. Each listed job should have bullet points explaining what you achieved concretely (data helps) - "During my time as social media manager we grew the accounts by 300% YoY" etc
The best cover letters succinctly explain who you are, why you're good for this job AND why this job is good for you - it's a two way street. I'm disappointed at the number of candidates I interview who haven't done their research and haven't played our game :(
this is ALSO a struggle! trying to get students to write to the job, but also not spending a whole paragraph on how much they love X game, or all the ideas they have about how to improve it.
Yeah, my first CV was so bad for this, shocked I got the job. Glad these students have a helping hand
Final thing: portfolios rock! Nothing proves you can do a job better than a bunch of actual examples of similar work you already did (even student or volunteer stuff). This is harder for certain roles but art, design, programming, writing, even comms can have portfolios
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