Agreed. Cross media thing achieving the thing that it set out to do.
I don't find this that surprising tbh. Presumably millions of people are binge watching the Netflix show, a portion of them will be returning to the game or buying it at a steep discount in the winter sale. Seems like common sense to me 
https://twitter.com/BenjiSales/status/1211474757683687424 …
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I know people who are watching the series and have no clue that there are game behind it
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