Expand your business by starting: A Branded Podcast! It may not get many listeners, or increase revenue, or improve conversion, or help lead gen, or add customer value, or have any impact on anything whatsoever, but it WILL give your content team something to do besides tweeting!
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The Frank Kern Omnipresence strategy! Record a video podcast and post it on Youtube; take the .mp3 and use it as a standalone podcast; finally take the transcript and turn it into a http://Medium.com post. 3 content for the price of 1
By reusing the same source adapted cleverly across multiple channels, we can maximise the number of places people can continue to not consume our content!
